On the Eternal Now: How Jake Ohama’s Visionary Animation Studio Aims to Heal the World
A Catalyst Born from Catastrophe
In 1995, a seismic tremor shook Kobe, Japan. Tens of thousands perished or were uprooted. For a young Jake Ohama—then a student at the University of Southern California—the tragedy felt personal, despite being continents away. “As a student, I witnessed the catastrophic damage in Kobe on television and felt an overwhelming urge to do something to help,” Ohama recounts. He organized a fundraising event in Los Angeles that drew 2,000 peers and raised around $10,000 for earthquake relief. That moment, he says, “sparked my passion for finding ways to effectively help those in distress.”
From that spark, a resilient flame ignited—a passion that would drive him through unexpected career twists: tending to golf greens at Riviera Country Club in L.A., where dawn duties began at 3 a.m., mowing fairways and managing hospitality for high-profile tournaments. His grit and leadership culminated in managing the 1998 U.S. Senior Open, earning him recognition—and lucrative offers from consulting firms and hedge funds. But Ohama chose a different path: “I decided to leave the company and pursue my true passion: starting an internet business.”
From Mobile E-Commerce Pioneer to Cultural Innovator
In 1999, Japan’s mobile internet scene was a nod to the future—tiny monochrome screens, a novelty in global terms. Undeterred, Ohama launched East Asia’s first mobile apparel e-commerce platform. “Many people mocked us… but I was firmly convinced that mobile internet would eventually become the cornerstone of all transactions,” he says.
The venture flourished. His platform was front page news across East Asia, and he soon co‑hosted the Kobe Collection (2002) and, most notably, launched Tokyo Girls Collection (TGC) in 2005—an event where attendees could buy outfits via mobile phone. Icons like François Pinault (founder of Kering, Gucci Group) and Takashi Murakami applauded the bold fusion of fashion and technology.
These achievements deepened Ohama’s conviction that storytelling—across commerce, culture, or animation—could ignite change. It guided him toward his next, defining venture: animation driven by philosophy and purpose.
The Unconditional Project: A Vision Anchored in Hiroshima
On February 22, 2022, in Hiroshima—a city synonymous with destruction and rebirth—Ohama launched the UNCONDITIONABLE PROJECT (UCDNBL). As declared on the project website, “From unconditional surrender to unconditionable heart,” it introduces the concept of “probabilistic unconditionality” and six core perspectives designed to reawaken humanity’s compassion . Two days later, the Russia‑Ukraine War erupted—an ominous test of the project’s urgency .
Motivated by a belief that “we are all fundamentally one energy. … The past, present, and future are illusions,” Ohama crafts art to inspire unity. Every RABBITWARREN milestone, he says, is “a step toward a world where creativity and compassion take precedence.”
Quantum Principles Illuminate Business Strategy
At RABBITWARREN, the notions of quantum consciousness and nonlinear time shape not only their stories—but internal culture as well. “We are entirely unconcerned with changes in the business environment… an ‘eternal now’ unfolds,” Ohama states . Instead, the studio is building timeless messages anchored in humanity and curiosity—not chasing trends but opening the floodgates for imagination.
That guiding philosophy carried over from Ohama’s past: selling mobile fashions on monochrome screens in 2006 with Louis Vuitton Japan, pioneering Cartier’s global mobile campaigns, and enabling Coca‑Cola Japan to sell tens of millions of beverages in two months via mobile—these were not mere marketing feats, but proofs of foresight and flexibility.
Most recently, RABBITWARREN has experimented with AI-driven animation technologies through the UCDNBL initiative. With “six viewpoints,” the team explores a diversity of perspectives and feels empowered to embrace the unpredictable—fueling innovation while remaining grounded in values.
Leading by Letting Go
“I believe it’s about ‘having as little forceful leadership as possible,’” Ohama says. Rather than press his own will, he lets ideas “emerge naturally,” following synchronicity and flow . He strives to maintain “an unconditional heart” with every teammate, trusting that even in experimentation and failure, intrinsic creativity will surface.
Indeed, the studio’s creative incubator culture prioritizes safety over perfection—”like artists coloring a canvas of consciousness.” Teams are encouraged to play, explore, and innovate beyond constraints.
Hard-Earned Wisdom: Scaling, Failure, Resilience
Ohama speaks candidly about lessons learned. “The 2007 campaign for the U.S. fashion brand Kitson’s tote bags… was plagued by a flood of counterfeit products. This taught us the importance of robust supply chain oversight and intellectual property protection.”
He also recalls betrayals by executives—bitter reminders that good structures matter just as much as visionary leadership. From these experiences, RABBITWARREN adopted flexibility and scalability as foundational principles. The vision is long: “100 or even 300 years into the future.”
RABBITWARREN: More Than Animation—A Messaging Movement
Unlike conventional studios, RABBITWARREN is what Ohama calls a “Messaging Project.” The studio’s first focus is animation storytelling, but the ambition extends into fashion, picture books, live events, and feature films. “We plan to host events that blend physical and virtual experiences… resembling a new form of circus or musical centered around animation,” he teases.
Headquartered in Singapore, Asia’s cultural crossroads, the studio aims to seed ideas globally, yet with roots in East Asian philosophies of unity.
The vision is audacious: “We are confident… this venture has the potential to become a major entity, akin to Nintendo or an Asian Disney,” he affirms. And in a delightful twist of paradox, he says that his certainty comes not from ego, but from deep alignment: “In quantum physics terms, we ‘know’ that this RABBITWARREN project will grow into a business worth at least US$4–5 billion.”
Spotlight on Signature Works
Though still young, RABBITWARREN has gained buzz through its online channel. Within a year of YouTube launch, it accrued over 17 million subscribers and was recognized as “Most Promising Animation Company in Asia 2024” by Asia Business Outlook .
One standout is “QQQ – Maldek & Quantum Magic”—a space‑fantasy short exploring a Silver Panther’s mission to prevent nuclear devastation on Earth. Rugged in origin, beloved by the team and audience alike, it is a testament to storytelling power overcoming production constraints .
It’s early, but these foundational stories have already captured hearts. Ohama’s longer‑term pipeline includes TV series, films, games, picture books—expanding into a full multiverse of unity‑driven narratives.
Upcoming Horizons: Events, Expansion & the Next Consciousness Wave
Looking ahead, Ohama explains that RABBITWARREN is experimenting with hybrid physical-virtual events, designed to feel like animated circuses or musicals—reconnecting global audiences with the magic of shared experience.
Subscriber goals are ambitious: a target of 50 million in the next year, then 80–100 million as content deepens . Alongside subscriber growth, the studio will raise production budgets, refine content formats, and scale its message infrastructure.
Cultivating the Next Generation of Leaders
What legacy does he hope to leave? “We aim to inspire future leaders to rediscover an unconditional heart, prioritizing compassion over competition.” Through art, messaging, and action—he wants future generations to understand: infinite abundance is possible, without harming one another.
As Earth, that singular spaceship, may one day encounter other intelligences, Ohama believes our first real test is whether humankind can act as one crew. “Our first task,” he says, “is to create opportunities for us… to deeply consider the best choices.” With RABBITWARREN, he hopes that storytelling will be the compass.
In Summary: A Visionary Studio with Heart
Jake Ohama’s career has unfolded in crescendo—from earthquake philanthropy and elite golf tournament management, to fashion-tech innovation and global animation. Across every pivot, his constant has been a pursuit of unity, embodied through creativity and compassion.
RABBITWARREN Animation Studios is not just telling stories. It is building a legacy. Its charter? To awaken hearts, challenge assumptions about time, space, and identity, and foster unity in a fracturing world.
As its subscriber base climbs and its events, books, and narratives unfold, RABBITWARREN may very well become the “Asian Disney of Unconditional Hearts.”
As Jake Ohama reflects on his burgeoning empire of ideas, he offers this parting wisdom:
“When you view Earth within the vastness of the galaxy, it becomes clear how small our planet really is. How foolish it seems, then, to harm one another on such a tiny speck in the cosmos.”
Inside the World of Jake Ohama & RABBITWARREN
(Quick Facts That Inspire and Intrigue)
Can be written in short at sidebars-
First in the World
In 1999, Jake Ohama’s company became the first in the world to sell fashion via mobile internet—on tiny, monochrome phone screens.
More Than Animation
RABBITWARREN is a “Messaging Project”—where art, story, and philosophy blend to awaken humanity’s unconditional heart.
Built to Last 300 Years
The UNCONDITIONABLE PROJECT was launched with a 300-year vision—designed to pass its values and stories across generations and civilizations.
Leadership by Letting Go
Ohama leads with a radical philosophy: “The best leadership is having as little forceful leadership as possible.”
A Global First in Fashion-Tech
Co-hosted the Kobe Collection, then planned and conceptualized Tokyo Girls Collection in 2005, serving as executive committee chairman—now Japan’s largest, government-backed fashion festival, led by his former secretary.
Quantum Thinking at the Core
“Time is an illusion. We operate in the eternal now.” Quantum mechanics inspires RABBITWARREN’s strategy and creativity.
A Historic Launch Date
The UNCONDITIONABLE PROJECT launched in Hiroshima on Feb 22, 2022—just two days before the outbreak of the Russia-Ukraine war.
Luxury Goes Digital
In 2006, RABBITWARREN created the first-ever mobile e-commerce platform for Louis Vuitton Japan—years before luxury embraced digital.
17M Subscribers in Year One
RABBITWARREN’s YouTube channel rocketed to 17+ million subscribers within the first 12 months—powered by soulful storytelling.
🐇 Why ‘Rabbitwarren’?
A rabbit warren is an interconnected maze of tunnels. It symbolizes the web of ideas and hearts that the company aims to unify.
