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Home Banner The Most Visionary Business Leaders in 2024

The Most Visionary Business Leaders in 2024

GREEN SCIENCE ALLIANCE, FOUNDER RYOHEI MORI

by CEO Time Magazine

GREEN SCIENCE ALLIANCE, FOUNDER RYOHEI MORI

Pioneering Green Technologies for a Carbon-Neutral Future: The Green Science Alliance Vision

Our mission is bold: to propel society toward a carbon-neutral future through innovative, sustainable technologies. At the heart of our work lies a focus on creating solutions that address some critical issues: plastic pollution, CO₂ emissions, food and water scarcity. With climate change impacting every corner of the globe, these two environmental challenges demand urgent, actionable solutions. That’s where our research and products come in.

We’re dedicated to developing plant-based, biodegradable alternatives to petroleum-derived chemicals. Our product lineup features an array of biomaterials designed to replace traditional plastic and chemical products. Among our offerings are biodegradable plastics, resins, coatings, adhesives, inks, plasticizer, lubricants, nano cellulose and natural rubber—each rooted in sustainable, biomass-based sources. Furthermore, our exploration into biochar and other bio-based products aims to minimise environmental impact across multiple industries, creating a diverse range of green alternatives for real-world applications.

Clean Energy Innovations: Redefining Battery and Fuel Cell Technology

Our commitment to sustainable energy goes beyond materials; it extends into pioneering battery technologies essential for a greener world. Our focus is on next-generation batteries like lithium-sulphur and aluminium-based rechargeable batteries, along with innovations in recycled black-mass based lithium-ion batteries. We’re also exploring new fuel cell technologies, notably those that eliminate the need for costly platinum, making clean energy more accessible and affordable.

Moreover, our research in solar energy has led us to work with perovskite solar cells—a promising advancement in renewable energy. These cells have the potential to revolutionise solar power, offering efficiency and cost benefits that could dramatically increase the accessibility of clean energy worldwide.

Harnessing Quantum Science for a Sustainable Tomorrow

In our journey to push the boundaries of green technology, quantum science plays a vital role. Our team is actively developing quantum dot-based products for use in fertilizers, antimicrobial materials, photosynthesis enhancers, and fluorescent materials. These innovations leverage quantum properties to improve efficiency and effectiveness in agriculture and industrial applications, further contributing to a sustainable ecosystem.

Innovative Water Harvesting Solutions to Combat Global Scarcity

Water scarcity is another critical issue we address with innovation. Our advanced water-harvesting systems utilize metal-organic frameworks to capture water from the atmosphere. This technology allows for efficient water extraction even in arid environments, potentially providing a lifeline for regions facing severe water shortages. These solutions represent our commitment to tackling fundamental environmental challenges with cutting-edge technology.

Revolutionizing Carbon Capture: The Path to a Circular Economy

Our dedication to sustainability also shines through our work in Carbon Capture, Utilization, and Storage (CCUS). This groundbreaking technology captures CO₂ and transforms it into valuable raw materials, such as fuels and industrial chemicals, fostering a circular carbon economy. By repurposing carbon emissions, we’re helping industries reduce their reliance on fossil fuels and, ultimately, their carbon footprint. Additional innovations in this field include deep eutectic solvents, ionic liquids, carbon nanotube dispersions, and solid acid catalysts—each a building block in our mission to create greener, cleaner industry standards.

CEO Profile: Dr. Ryohei Mori- A Champion of Green Science Innovation

Dr. Ryohei Mori’s journey is one of vision and perseverance. A graduate of Kyoto Institute of Technology and Kyoto University, with further training from Harvard Business School, Dr. Mori brings a wealth of experience to Green Science Alliance. Since founding the company in 2010, he has driven it forward with a focus on sustainability and innovation. Today, Green Science Alliance stands as a testament to his dedication, recognized for its alignment with United Nations’ sustainability goals through the UNOPS KOBE program.

Green Science Alliance: A Story of Vision and Evolution

The journey of Green Science Alliance is rooted in a clear purpose: to build an eco-friendly, energy-conscious society. Ryohei Mori, the  founder, a visionary who anticipated society’s growing need for sustainable solutions, established this company to reshape traditional industries. Initially a subsidiary of Fuji Pigment, renowned for its petroleum-based colour products, Green Science Alliance was born out of a desire to align innovation with sustainability.

“Our mission is bigger than creating green products; it’s about transforming industry practices and setting a standard for environmentally responsible production,” Ryohei explains. Over the years, this foresight has proven essential, as the world increasingly prioritizes carbon neutrality and sustainable development.

Fourteen years since its founding, Green Science Alliance has become more relevant than ever. Today, environmental responsibility is no longer a choice but a necessity, and our company is proud to be at the forefront, driving innovation and setting the foundation for a more sustainable future.

Agility as Strategy: Thriving in a Competitive Environment

The Japanese chemical industry is vast, with companies large and small competing for market share. For a compact enterprise like ours, with a team of just over 100, staying competitive means embracing agility. Speed has become our defining trait, allowing us to innovate quickly and effectively in an ever-evolving market.

As the CEO, I am directly involved in the research and development of our products, from initial concept to advanced stages. This hands-on approach reduces delays and streamlines our innovation process, enabling us to respond to market needs with precision and speed. This commitment to agility allows us to stay ahead of competitors, despite limited resources.

Our adaptive structure enables us to quickly shift focus, explore emerging trends, and deliver novel solutions. In an industry where timing can determine success, this approach allows us to remain competitive while consistently advancing our mission.

Bio Sakura: Eco-Friendly Alternatives for Everyday Living

Our Bio Sakura brand brings sustainable innovation to daily essentials, offering eco-conscious alternatives made entirely from plant-based biomass. Bio Sakura products, which range from cutlery and plates to ball pens, biodegradable agricultural film and 3D printer supplies, underscore the potential of plant-based materials to replace conventional plastics in everyday life. Each item embodies practicality without compromising environmental stewardship, empowering clients to make greener choices.

We’ve extended Bio Sakura’s ethos to personal care with “Re:soil” Bio Nail, a plant biomass-based nail cosmetic line that infuses self-care with sustainability. By offering biodegradable products in both household and personal care markets, we’re showing that a greener lifestyle can be accessible, stylish, and impactful.

Advancing Research Through Chemical Innovation

Our unique materials and chemicals serve as critical tools for research divisions in top corporations and universities. With properties tailored for cutting-edge experiments, our products fuel advancements in various scientific fields, positioning us as a leader in advanced material innovation.

Marketing and Communication: Reaching a Broader Audience

While our research and development capabilities are strong, we recognize the importance of effective communication in reaching new audiences. By crafting bilingual press releases in Japanese and English, we broaden our reach, making our innovations accessible to customers worldwide. This strategy allows us to connect with a diverse range of clients who share our commitment to sustainability.

Driving Progress Through Rigorous R&D

R&D is the foundation of our success. I personally lead the initial stages of product development, ensuring that our products maintain the highest standards. This dedication to innovation is not without its challenges, but it keeps us at the forefront of the industry. As I study the latest scientific developments, I am continually inspired to push boundaries, sparking new ideas that fuel our team’s collective passion.

Through this commitment to R&D, we’ve secured patents that enhance the uniqueness and sophistication of our products. Staying competitive requires us to consistently strive for excellence, a goal we pursue through rigorous research, collaboration, and a deep-rooted commitment to progress.

Navigating the Dualities of Business Leadership

Green Science Alliance operates in a unique space, balancing the success of petroleum-based colour chemicals with the pursuit of sustainable innovation. This duality presents challenges, particularly as the green segment grows slower than traditional ventures. For leaders, inspiring teams to value both paths requires empathy, adaptability, and a clear vision. By fostering collaboration, we’re building a future where sustainability and traditional industry can coexist harmoniously.

Overcoming Challenges in the Green Market

Building a sustainable business is not without its hurdles. Convincing consumers to prioritize eco-friendly products over cost-effective traditional options is an ongoing challenge. Despite global awareness of environmental issues, price and functionality still dominate purchasing decisions, making it difficult for green businesses to expand.

Yet, our team remains undeterred. We are committed to pushing forward, developing new products that set us apart. While growth may be slow, our dedication to sustainability fuels us, encouraging us to persevere. Our green products embody our commitment to a cleaner, more sustainable world—one step at a time.

Redefining Industries with Plant Biomass Innovations

Our plant biomass-based solutions span a wide range of industries. From cosmetics and furniture to medical devices and energy storage, we’re challenging traditional, resource-intensive methods with sustainable alternatives. This includes our revolutionary plant-based nail cosmetics, plant based furniture, and medical solutions like dissolvable microneedles and artificial bones.

Our innovative approach also extends to the energy sector, where we’ve developed a  lithium-ion battery using recycled black mass. This battery, which forgoes toxic chemicals, offers a safer, cost-effective alternative to conventional models, further demonstrating our commitment to sustainable solutions.

Our commitment to sustainability also encompasses agriculture, where our quantum dot-based fertilizer and antimicrobial materials offer eco-friendly benefits. Meanwhile, our water-harvesting systems and CO₂-to-chemical synthesizers represent breakthroughs in combating water scarcity and greenhouse gas emissions.

Looking Forward: A Vision for Global Growth

Green Science Alliance is on a transformative journey. While our business may be small, we envision a future where our sustainable technologies impact the world. To achieve this, we’re considering raising capital to fuel growth and build strong sales teams that can amplify our mission. Within five years, we aim to go public on a major exchange, whether in Japan, Switzerland, or Nasdaq, bringing our vision to a global audience.
To aspiring entrepreneurs: “Success is built on continuous effort, teamwork, and gratitude. Pursue your dreams with resilience and positive enthusiasm, and remember, the journey may be challenging, but it’s worth it.”


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