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Home Banner The Most Visionary Business Leaders to Watch in 2024

The Most Visionary Business Leaders to Watch in 2024

by CEO Time Magazine

José Vargas Barrera: A Business and Humanitarian Journey

In the passionate world of business and innovation, few stories stand out in the market, such as the case of José Vargas Barrera. This public accountant, a graduate of the Monterrey Institute of Technology, has carved a unique path from his early days of study to becoming a notable figure in the business and social spheres.

Born in 1961, José Vargas Barrera is a man who carries the distinctive mark of the complexities of the language of business. But for José, accounting is not just numbers; it is the art of understanding the essence of financial and fiscal decisions, a vital tool for the business world. José’s academic journey did not stop at the university degree.

In addition to graduating from ITESM in 1983, he completed a postgraduate program at IPADE in 1988-89 and continued with the business program at Harvard University, specifically in “HR Strategic Planning.” From an early age, José Vargas Barrera envisioned his path in the business world.

His desire to be a CEO fueled him to embark on his ventures. After leading a company from 1989 to 1999, José decided to retire to forge his destiny. The emergence of two companies, Lexium and Potentor, marked the beginning of a new stage focused on understanding human intelligence and cultivating human talent through continuous learning.

To understand human intelligence and its implication in learning, José Vargas Barrera founded two different companies, Lexium and Potentor, to enhance through assessment diagnosis and training the capabilities of persons, the first (Llexium) fis or children and young people. The second (Potentor) for companies.    

These companies have generated more than 100 intellectual property registrations, making a significant contribution to the fields of education and human development.

However, beyond the business realm, José stands out as a family man, an active entrepreneur, a humanist and innovator, and a passionate sports enthusiast. Residing in San Pedro Garza García, he has proposed educational and training models to address inequality and poverty in Mexico, forming alliances with international companies in the publishing sector such as the Spanish Santillana and the French Larousse.

On the other hand, TALENTCo operates in the EDTECH and HRTECH industries, developing and operating software to diagnose and develop human talent in various organizations. José Vargas Barrera’s vision transcends business borders, deeply engaging in social responsibility.

He has served as president or vice president of the board of directors in various institutions, actively contributing to organizations such as ERIAC Capital Humano Nuevo León, the National Chamber of Commerce (CANACO) Monterrey, and the Civic Council of Institutions of Nuevo León. As a co-founder of Evolución Mexicana and the Volunteer Business Council of Nuevo León, he has left a lasting impact on society. José Vargas’s insights have led to the writing of various books such as “El Pentágono Educativo” and the co-authorship of “Capital Humano: Casos de éxito en México.”

Besides, coming as the chairman of a talent company, he went for her and became the chairman of ”The Sims Company” (SIMCo) which has excelled in marketing Sports simulators for golf and baseball under the Brand “Side Sports” as well as creating and selling entertainment concept mainly Sports bars with golf or baseball simulators operating under the brand “Mulligan´s “ and “Beatbox”.

Simco has transcended internationally, and it is immersed in the process of raising capital in the U.S.A. and start operations for Batbox Sports Bar in Texas, shortly.

José Vargas Barrera’s philosophy is encapsulated in a powerful phrase: “Learn every day from every moment, from every situation, and every person.” This motto not only reflects his approach to personal and professional growth but also serves as a guiding light for those seeking inspiration from his journey.

For José, each day is an opportunity to absorb valuable knowledge, drawn not only from successes but also from daily challenges and encounters. His life and career are a living testament to how constant learning, adaptability, and openness to new experiences are fundamental pillars for one’s comprehensive development.

This message not only propels his path but also invites those around him to embrace a similar approach to life and continuous learning.

His life is a living legacy of f constant learning adaptability and openness to new excellence and commitment in the business and social landscape. Finally, José is passionate about understanding human nature, and he encapsulates it in the phrase: “We are not what we have or know, but what we inspire and propose…”


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CEO Time Magazine is the premier publication for business leaders and executives seeking to stay ahead in the game. Our focus is on the most successful and influential business leaders and entrepreneurs, with a commitment to delivering the latest insights, perspectives, and analysis in the world of business. 

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