The Smarter Way to Connect: How Strategic Virtual Visibility Creates High-Level Opportunities while keeping the Environment clean
What Sigrid de Kaste is known for:
Following her vision of connecting businesses across the globe in new and innovative ways, Sigrid’s global virtual expos & networking events aren’t just events — they’re high-level ecosystems that connect leaders to collaborations and partnerships without the need to pack your bags, sit in a plane for hours only to be tired for days when you arrive!
Imagine this: purpose-driven, experienced business leaders, authors, coaches, consultants with a vision to intentionally expand their visibility and raise their authority level through new connections, conversations and high-level collaboration opportunities do so strategically without packing bags, sitting in a plane for hours only to be tired for days when they arrive!
HOW, you ask?
This is the new model of visibility, built for today’s noisy, algorithm-dictated world. It’s where you stop chasing likes and start stepping into sustained positioning — on your own terms, in a place where your voice is heard and your message matters.
If you had told Sigrid de Kaste years ago that she would be running global virtual expos when few people fully understand what they are and how they work — not just as events, but as ecosystems for visibility, credibility, and strategic connection — she would’ve probably thrown up her hands in fear saying: ‘Me? What do I know about bringing people together virtually?’
However, there would have also been a squint in her eyes, the one that shows she’s seriously thinking about what that might look like, and if her website creation skills would give her a step up?!’
Not too far-fetched, Sigrid single handedly set up and uploaded more than 14,000 products into her Office Supplies Website in the early days, when Websites just started to become ‘a thing’.
And unbeknownst to her, and seemingly disconnected, every step along from her Marketing & PR background in Europe, her step into buying & selling retail businesses in Australia, becoming 4x an International #1 Bestelling Author, coaching women in business to write, publish and market their own book …all these destinations along the way weave together into the fabric of something truly transformational:
Global Virtual High-Impact Expos and Networking that brings the World together.
You see, at its core, the Global Virtual High-Impact Expos are far more than a digital event — they are expressions of a dynamic ecosystem of strategic visibility and meaningful connection.
It’s where bold, visionary women and men in business — coaches, consultants, experts, authors, and founders — come together to collaborate, amplify, and create momentum not only for themselves but for one another.
Every Expo is themed, strategically designed to spotlight the value and transformation each exhibitor offers — and visitors are invited not just to scroll or swipe, but to watch, connect, ask, engage, and take action in a multi-touchpoint system.
From Brick-and-Mortar to Digital Bridges
Sigrid has always been someone who could see the bigger picture while keeping a laser focus on results.
Let’s look back at her early career in Germany which was shaped by the expectations of precision and efficiency of European business.
Her Marketing & PR role included already in those days contact with international clients.
She got to hone her English-speaking skills, learned how to value cultures other than her own and despite being very shy in those days, her authentic desire to connect and understand always led to being appreciated.
After moving to Australia, she ran several retail businesses — and yes, she experienced the ups and downs of hiring staff, doing the accounts, juggling inventory and dreaming bigger, all at the same time.
That entrepreneurial muscle — the grit, the flexibility, the “figure it out and make it work” attitude — has served her well.
As she discovered the power of positioning authority and credibility as author, she moved into the world of book publishing and marketing, helping women write and publish books that elevate their authority.
That’s where she first developed her belief in Marketing Optimized Content — and that books, like people, need a plan to be seen and heard.
One great way of planning for outcomes lies in connecting via networking.
Sigrid acquired networking expertise throughout her time in business…and yes, that’s been over twenty years or so!
Every step of the way, every destination on her journey planted the seed of something much bigger:
What if we had a place — a platform — that wasn’t just about publishing or product, but about connecting and positioning?
What if we could create a global stage — for women and men who are ready to lead, experts who want to be recognized, professionals who want to collaborate, and businesses that want to grow by being seen without the ‘push’ into echo chambers by algorithms?
And without having to spend time, money, discomfort on traveling?
The Birth of the Virtual Expo Ecosystem
Sigrid says, when she experienced her first virtual expo what struck her the most was the missed opportunities of engaging the audience.
And like any meaningful innovation, taking on offering her own global virtual expos was born out of this frustration of not actively brining visitors and exhibitors together in the virtual realm.
That led Sigrid de Kaste to create a space where everyone would connect and be seen — not just as another face in a Zoom gallery, but in their own virtual booth.
A place where their ideas, expertise, and offers could be accessed day and night, not just during a fleeting Live.
This has evolved into a strategic structure — the Expo Ecosystem — with key visibility features:
- Expo Booths: The cornerstone. Each exhibitor gets a beautifully branded booth showcasing who they are, what they do, and how to connect with them.
- Auditorium Presentations: Recorded talks, signature workshops, and keynote messages play on-demand, offering long-tail visibility.
- Live Sessions & Panels: A mix of scheduled keynotes, panel discussions, and networking opportunities.
- Global Reach: Attendees and exhibitors from all over the world, building bridges across time zones and industries.
And most importantly?
This is strategic visibility — not just another Zoom event or networking group. This is about positioning, partnership, and profit with purpose.
Why Visibility Has to Change
Now let’s talk about the problem with visibility in today’s business world.
There’s often too much noise, and not enough meaning.
We’re told to “just show up,” post more content, do more reels, go live every day… but what we’re not told is how to do it in a way that builds authority, attracts aligned opportunities, and actually leads to business growth.
Virtual Expos — when done strategically — are a category of their own.
They are not webinars. They’re not online summits with hundreds of passive viewers. And they’re certainly not pop-up market stalls.
They are business-building visibility ecosystems.
A well-crafted expo becomes a magnet for:
- High-value clients
- Strategic partners
- Media and speaking opportunities
- Collaborations that would never have happened otherwise
And it allows women and men in business to take the stage without needing permission.
That’s what excites Sigrid’s work. That’s why she does this.
The Power of Strategic Networking
Another part of the expo magic? The Global Virtual Networking Events.
Imagine… participant being seen and heard in front of a global audience of decision-makers, collaborators, and opportunity-creators — LIVE on LinkedIn™?
That’s another FIRST – and unique way Sigrid de Kaste leads the way!
With over 1.1 billion members worldwide, LinkedIn™ is the largest professional network on the planet — and Sigrid’s LinkedIn LIVE Networking Events are designed to help professionals and business owners tap into it, strategically.
This is a high-impact opportunity to:
- Be SEEN by one’s own network and the networks of everyone attending
- Making real-time, high-quality introductions that build trust immediately
- Positioning expertise in front of potential partners, collaborators & clients
Every participant introduces themselves with a clear, focused message, the kind that builds trust and leads to “I know someone you should meet.”
It’s networking with intention — not small talk.
Sigrid reminds every guest: show up with ONE area of focus. Be specific about how we can support you. Because when you’re strategic in how you introduce yourself, people listen.
What’s Next: A Call to the Quietly Bold
The focus is now on growing a membership community around it — for those who want more than a one-off appearance.
Those who understand that strategic visibility is a long game, and that momentum builds when you’re seen consistently, in the right places.
Final Thoughts
Sigrid de Kaste believes the future of business visibility is global, virtual, strategic, and human.
Sure, AI is there for support, AI can take on many functions, but the key element to connection is:
To get to Know, Like and Trust each other and business will flow!Because when powerful messages are presented by ‘real people’ in ‘real time’… The world changes.
